E-Commerce

Our E-commerce offering can handle any size of online enterprise. We can assist you in all areas of site design, and integration with existing POS or Inventory management systems as well as migration of existing data to new e-commerce platforms, maintenance and web mastering services.

Below you will find a partial list of some the more popular features.

Click on a heading to learn more.
[gn_heading style="1"]Features[/gn_heading] [gn_spoiler title="Choose the Number of Products per Page" open="0" style="2"]Choose how many products per page and which characteristics are displayed. The back office allows you to easily enable and disable certain preferences such as, when the “add to shopping cart” message should not be visible, or how to display products that are “out-of-stock”. [/gn_spoiler] [gn_spoiler title="Cross Selling" open="0" style="2"]Cross selling is offering a customer products or services related to each other. By bundling items on one page, you can offer more options for customers. Cross selling increases conversion rates and demonstrates the diversity of products offered.[/gn_spoiler] [gn_spoiler title="Sell Downloadable Products" open="0" style="2"]There are many available options to manage downloadable products, including the ability to display them as part of the product’s description, to making them available as a download or as an email link once the purchase as been completed. [/gn_spoiler] [gn_spoiler title="

Unlimited Products, Categories, and Attributes" open="0" style="2"]The back office allows for simple organization of categories, products, and attributes. There are no limitations in the quantity of categories, products and attributes that can be displayed and sold. An attribute would be a specific configuration for a product, such as size, color, and etc. Prices, weight and other specifications can be adjusted dynamically based on the selection. [/gn_spoiler] [gn_spoiler title="Product Comparison" open="0" style="2"] Subtle differences can make deciding on a specific product difficult when a variety of choices are available. Comparing products, options, and features side by side removes the guesswork away from the customer, and facilitates its research, improving the time, and odds of adding the selection to cart. [/gn_spoiler] [gn_spoiler title="
Powerful Layered Navigation" open="0" style="2"]Layered navigation organizes categories and products on every page of your site so that customers will not need to click the back button in their browser. They can simply find a category they are interested in and click directly to the product from the navigation bar. This layered navigation will not only make catalog browsing easy, it is very SEO friendly. Each URL in the layered navigation is customizable to place product names, colors, etc. This allows customers to type in a specific product in the search engines and land directly on your product page. [/gn_spoiler] [gn_heading style="1"]Product Displays[/gn_heading] [gn_spoiler title="Display Available Quantities" open="0" style="2"]The back office allows you to display when products are almost sold out or you can choose to keep a running total of the amount in stock at all times. As products are purchased the in-stock quantity reduces in the product description page. Displaying the product amount creates urgency for customers to purchase items with low stock.[/gn_spoiler] [gn_spoiler title="Offer Multiple Images of Each Product" open="0" style="2"]The software allows you to place as many product photos as you like.[/gn_spoiler] [gn_spoiler title="Zoom in on Products" open="0" style="2"]Zoom in allows customers to mouse over a product and magnify the area to get a closer look.[/gn_spoiler] [gn_spoiler title="Related Products" open="0" style="2"]This feature allows you to choose which products are related and display them to your customers. For example, there may be an alternative model or accessories to go with the product; the Related Products feature will display these beneath the product description.[/gn_spoiler] [gn_spoiler title="Add to a Wish List" open="0" style="2"]Wish lists allow shoppers to create lists for future purchases. Shoppers may want a product out-of-stock or to purchase at a later date. You can also send automated e-mails to remind customers about their wish list or send notifications of specials or that an out-of-stock product has become available.[/gn_spoiler] [gn_spoiler title="Product Reviews" open="0" style="2"]Product reviews are one of the best forms of marketing. Asking for feedback on products gives customers a voice and lets others know what people think about your offerings.[/gn_spoiler] [gn_spoiler title="Send to a Friend or Colleague" open="0" style="2"]Customers can e-mail a product or send it via their favorite social networking site. Allowing customers to send to a friend or colleague is a great way to get others promoting your products.[/gn_spoiler] [gn_heading style="1"]Site Management[/gn_heading] [gn_spoiler title="Administration Permissions and Users" open="0" style="2"]You can create as many users as needed with specific permissions set for each user. This feature creates a secure store while giving access to those who need it.[/gn_spoiler] [gn_spoiler title="Choose Languages to Display" open="0" style="2"]Enable multiple languages of your shop. Which comes with five languages including, English, French, Spanish, German, and Italian. Real people provide all translations eliminating the grammatical errors usually produced by robotic translations. If you need more languages or you’re missing your desired language, there are over 40 more language packs that can be installed.[/gn_spoiler] [gn_spoiler title="Edit Content through the CMS" open="0" style="2"]The Content Management System (CMS) allows you to easily edit pages of content, upload images, and more. You can also set different user permissions to allow others to edit informational pages.[/gn_spoiler] [gn_spoiler title="Manage Performance" open="0" style="2"]Decrease load time by enhancing performance. The software allows for the compression of files and configuration of server settings to reduce the amount of information pulled each time a visitor loads a page. The software provides settings to create a faster way to encrypt cookies and gather PHP database queries. Improving speed will also increase search engine rankings.[/gn_spoiler] [gn_spoiler title="CRM, ERP Integration" open="0" style="2"]Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are software programs to assist in automating operations, tracking sales, and organizing communication. If you currently have a CRM and/or ERP, the website will be able to integrate seamlessly with your software. You can connect sales information with leads or relationship tracking via CRM.[/gn_spoiler] [gn_spoiler title="Customize Site Without Modifying the Core" open="0" style="2"]You can make edits to files without having to change the overall source code. For example, if you would like to create a custom field for product catalogs you can do so without worrying about changing the entire code and creating errors when upgrading. When it is time to upgrade, all data remains intact. This makes editing easier and gives you the freedom to customize according to your needs.[/gn_spoiler] [gn_heading style="1"]SEO[/gn_heading] [gn_spoiler title="Search Engine Friendly" open="0" style="2"]From keyword tags to customized URLs the site software combines all the features necessary to improve SEO efforts.[/gn_spoiler] [gn_spoiler title="Customizable URLs" open="0" style="2"]The software allows you to create custom paths to be added to the URL to get targeted visitors directly to your product pages. Keywords or product descriptions can be easily placed in the URLs through the back office.[/gn_spoiler] [gn_spoiler title="Auto-Generated Sitemap" open="0" style="2"]The software allows for automatic sitemap generation according to your store’s content. The sitemap is submitted instantly to Google and other search engines when changes are made to the site, assisting in the rapid referencing in organic searches of all products, categories, and pages.[/gn_spoiler] [gn_spoiler title="Meta Information for Products and Categories" open="0" style="2"]Meta Descriptions and Meta Keywords can be used to optimize the site for increased visibility and rankings with search engines. Keywords and product descriptions can be added to the dedicated fields of the back office to assist with search engine performance.[/gn_spoiler] [gn_spoiler title="Dedicated URL for Each Product, Preventing Duplicate Content" open="0" style="2"]Duplicate content hinders search engine rankings and can result in site penalization by Google. The software helps reduce the chances of duplicate content by creating a dedicated URL for each product page.[/gn_spoiler] [gn_spoiler title="Product Tags" open="0" style="2"]Tags help increase rankings for each page. Tagging of products with keywords can be easily performed through the back office.[/gn_spoiler] [gn_spoiler title="E-mail Notifications of Delivery Status" open="0" style="2"]Through e-mail notifications, customers can receive up-to-date information on their order status. Status messages can be customized and can inform them on whether the order is being prepared, shipped, or in transit. They can then receive notifications from the carrier on estimated time of arrival.[/gn_spoiler] [gn_heading style="1"]Checkout[/gn_heading] [gn_spoiler title="One-page Checkout" open="0" style="2"]The software makes it easy for customers with a one-page checkout. Your customers will enjoy the simplicity of checking out and shopping cart abandonment is reduced.[/gn_spoiler] [gn_spoiler title="Option for Customers to Create an Account or Continue as a Guest" open="0" style="2"]Customers are free to create an account or continue using guest checkout. Providing options gives your customers flexibility. With a personal account they can return frequently and keep their data stored but offering guest checkout increases conversions by providing the fastest way to purchase items.[/gn_spoiler] [gn_spoiler title="Saved Shopping Carts Configured with Expiration Time" open="0" style="2"]Give your customers some time to think and increase your conversion rates. Customers can keep items in their carts and you can configure a time when the items are removed. Customers will not need to browse your catalog again; they just click on “Order”. Your customers save time and your sales increase.[/gn_spoiler] [gn_heading style="1"]Shipping[/gn_heading] Shipping modules are fully integrated with major carriers and the ability to include custom messages. The back office offers control of logistics such as; fees, weight, shipping restrictions etc.
[gn_spoiler title="Shipping Discounts" open="0" style="2"]The back office allows for the setting of multiple incentives on shipping fees such as, offering a percentage or fix amount off shipping for purchases over a certain amount. You can also offer shipping discounts according to the destination or weight.[/gn_spoiler] [gn_spoiler title="Fees by Price or Weight" open="0" style="2"]Shipping fees can be set according to the price or the weight of the products and for each carrier you work with, you can set different prices and weight ranges, in order to offer the best shipping rates and best final costs to customers.[/gn_spoiler] [gn_spoiler title="Separate Billing and Shipping Addresses" open="0" style="2"]Customers can give 2 different addresses for billing and shipping, so they can easily send items to various locations.[/gn_spoiler] [gn_spoiler title="Integrate with Canada Post, US Postal Service, FedEx & UPS" open="0" style="2"]By offering multiple shipping methods customers can choose their preferred carrier based on experience, price, or destination. Pricing is automatically calculated for customers based on weight and destination.[/gn_spoiler] [gn_spoiler title="Unlimited Carriers and Destinations" open="0" style="2"]You can install as many carriers as you want on your storefront. Destinations are also unlimited allowing for worldwide sales from a single site.[/gn_spoiler] [gn_heading style="1"]Payments[/gn_heading] [gn_spoiler title="Payment Via Credit Card, Check, Wire Transfer and More" open="0" style="2"]Every country has its own payment preference. We can provide any number of options and combinations to suit your needs.[/gn_spoiler] [gn_spoiler title=" Tax Automatically Configured By Country, State, and Counties" open="0" style="2"]Tax rules and guidelines can be set according to country. For the United States the back office handles calculating sales tax. For Canada, the back office configures Federal and Provincial taxes.[/gn_spoiler] [gn_spoiler title="Payment Filtered by Currency" open="0" style="2"]The back office allows you to minimize your transaction fees by selecting the payment method you want to make available for each currency. Since each country has its own preference for payment, your customers can use a payment means they already know and trust.[/gn_spoiler] [gn_spoiler title=" Set Prices According to Segmented Groups" open="0" style="2"]Customize the pricing and groups according to your preferences. The back office allows for the creation of customer groups to offer different pricing. For example, you can decide to offer 20% off on all prices for customers living in a certain area.[/gn_spoiler] [gn_heading style="1"]Marketing[/gn_heading] [gn_spoiler title=" Automated Follow-Up E-mails" open="0" style="2"]Through the back office, you can send automatic emails and discounts according to various criteria. For example, e-mails can be generated on shopping cart abandonment or best sellers can be promoted.[/gn_spoiler] [gn_spoiler title="Loyalty Program" open="0" style="2"]The back office’s loyalty program allows you to present points to your customers for each product they buy, and they can then convert these points into real discounts. In your back office, you can set up the value of one point and a minimum amount to use the discount.[/gn_spoiler] [gn_spoiler title=" Refer-a-Friend Program" open="0" style="2"]Allow your customers to refer your store to their friends and reward them for each new subscription they bring by a special discount that can be easily configured.[/gn_spoiler] [gn_spoiler title=" Recently Viewed Products" open="0" style="2"]Site visitors can be reminded of what they have viewed via a “recently viewed products” section on the site. This will display their most recently viewed items and make it easier to navigate around the store.[/gn_spoiler] [gn_spoiler title="Coupons & Vouchers" open="0" style="2"]The back office allows you to create vouchers and coupon codes and easily set the amount of the discount, the number of coupons and the occasion (birthday, new order, referral, etc.).[/gn_spoiler] [gn_heading style="1"]Client Accounts[/gn_heading] [gn_spoiler title="Complete Customer Account" open="0" style="2"]Every registered user can create his or her own customer account, complete with custom shipping preferences, multiple billing addresses, and the ability to track existing orders.[/gn_spoiler] [gn_spoiler title="Ability to Send Messages via Personal Account" open="0" style="2"]Through their customer account, every user has a direct line of communication with the store administrator in order to send messages regarding orders, payment, shipping or anything else related to the shop.[/gn_spoiler] [gn_spoiler title=" Return Management" open="0" style="2"]If a customer decides to return merchandise purchased through the site, the built-in RMA system will allow both the merchant and the customer to handle returns quickly and easily with step-by-step status updates.[/gn_spoiler] [gn_spoiler title="Translations" open="0" style="2"]The site can be translated into over 4o languages. Offering various translations will improve user experience and overall sales.[/gn_spoiler] [gn_spoiler title="Geolocation" open="0" style="2"]Since your store has an international presence, ensure they view content related to their country providing the right language, currency, and more. You can also filter your content according to the origin of your customers. For example, you can decide to display products or categories only for selected countries.
[/gn_spoiler] [gn_heading style="1"]Security[/gn_heading] [gn_spoiler title="PCI Compliance" open="0" style="2"]Payment Card Industry Data Security Standard (PCI DDS) compliance is a set of requirements designed to ensure that all companies that process, store or transmit credit card information maintain a secure environment. They are designed to ensure that an e-commerce solution has been designed to safely accept and store credit card information. The site will be PCI compliant and up to all standards and regulations.[/gn_spoiler] [gn_spoiler title=" SSL Certification" open="0" style="2"]Secure Sockets Layer (SSL) is a cryptographic protocol that provides a secure method of communication over the Internet. It is used to send form data, especially checkout data such as credit card information from a website to a payment processor. This is essential when providing a true e-commerce experience.
****PLEASE NOTE: SSL CERTIFICATES ARE AN ADDITIONAL CHARGE AS PRICES VARY GREATLY.****[/gn_spoiler] [gn_spoiler title="Secure Back Office" open="0" style="2"]The back-office follows strict security rules and offers secure access to your data. A login, password encryption, and a URL only known by you will be necessary to gain access to your back office.[/gn_spoiler] [gn_spoiler title="Password and Cookie Encryption" open="0" style="2"]Your password and your employees’ are saved in your database encrypted, as well as your customer’s cookies, to ensure a maximal security.[/gn_spoiler] [gn_heading style="1"]Localization & Taxes[/gn_heading] The advanced tracking system of the back office can detect where a customer is located and calculate taxes or promotions set by the merchant. Additionally, configure exchange rates and let customers choose their preferred currency.
[gn_spoiler title="Address Format According to Country" open="0" style="2"]Your store may receive customers from all parts of the world. The back office lets you tailor your checkout to each country’s address format. This avoids confusion among customers and lets them know their items will be shipped to the right destination.[/gn_spoiler] [gn_spoiler title="Unlimited Currencies" open="0" style="2"]Accept all the currencies you need on your storefront by using the back office’s localization data or by creating setting the currency of your choice. The back office allows you to create an unlimited number of currencies to display on your store.[/gn_spoiler] [gn_spoiler title="Exchange Rate Synchronization" open="0" style="2"]Ensure your prices are always up-to-date according to the latest exchange rates. In only 1 click, the back office synchronizes all your prices according to the day’s exchange rate and your default currency.[/gn_spoiler] [gn_heading style="1"]Analytics & Reporting[/gn_heading] [gn_spoiler title="Track Visitors" open="0" style="2"]Find out what your visitors are looking for and where they come from. The back office provides powerful statistical data that allows you to identify customer profiles, track visited pages, categories, and products.[/gn_spoiler] [gn_spoiler title="View Customer Profiles" open="0" style="2"]Tracking your site’s traffic is great; knowing who your customers are is even better! Understand demographics to tailor messages toward their preferences. View their age, gender, favorite products, and more.[/gn_spoiler] [gn_spoiler title="Track Orders and Sales" open="0" style="2"]Track all orders and overall sales directly from your back office. View what day you passed sales goals and which days were not performing well. Follow your store’s sales performance and monitor promotions from your back office.[/gn_spoiler] [gn_spoiler title="Catalog Statistics" open="0" style="2"]Track your customers’ favorite products with the advanced catalog data. You can also view statistics on how your content is performing. Observe how your products are resonating for customers, including the quality of photos. In one click you can check out your best sellers and top categories.[/gn_spoiler] [gn_spoiler title=" Affiliate Statistics" open="0" style="2"]Where do your visitors come from? Who are your best referrals? Check out your traffic origin at a glance thanks to detailed charts in the back office’s statistics tab. This helps you to follow day after day who is sending the most traffic and optimize your efforts accordingly.[/gn_spoiler]

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